Brion – The Scent of Yugoslavia
Every morning, freshly shaved men in Yugoslavia would apply the famous lotion that is still produced today. Brion was famous not only for its scent but also because, with the right “recipe,” it could be consumed… It was known that in prisons and barracks, it served as a substitute for alcoholic beverages that were not […]
“Work is rest all day in Borosana shoes.”
Borosana has been on the market since 1968. It was developed over the course of a year by a team of experts led by Dr. Branko Strinović, an orthopedic specialist from Zagreb. Borosana was designed according to the anatomical features of the female foot, achieving successful support for all its key parts. It was created […]
Politikin Zabavnik – for everyone from 7 to 107
The symbol of childhood and the first “internet” for many generations who grew up in Yugoslavia first appeared on sale on February 28, 1939. The first issue had 12 pages and was sold for one dinar. The cover of the first issue featured the comic “Brave Tailor Mickey” by Walt Disney. It was published twice […]
Digitron – a wonder from a small Istrian town
Many peoplefrom the former Yugoslavia may not be aware that the first European electronic pocket calculator was produced in this country. It was the calculator by the Digitron company from the Istrian town of Buje, known as the Digitron DB 800. With a visionary commitment to electronics, director Ante Tomljanović and 24 employees managed to […]
The Yugo car – Yugo drivers are going to heaven/they’ve already been through hell
The first prototype of the “Yugo” was hand-built in 1978 and was presented as a gift to Josip Broz Tito. Two years later, at the Belgrade Car Fair, the Zastava Yugo 45 model was officially introduced. The designation “45” represented the engine’s power in horsepower. Mass production began, lasting until 2008, during which just under […]
Jukebox Magazine – Rock on Paper
A Yugoslav music magazine that was published intermittently for 20 years, from 1966 to 1986. It was the first and arguably the most significant magazine in the SFRY (Socialist Federal Republic of Yugoslavia) dedicated to rock music and related topics, and also the first Eastern European rock and roll magazine. A particularly popular section was […]
Kinderlada – Taste of Childhood
There probably wasn’t a household in Yugoslavia that didn’t have a cup or container with the image of a smiling cow with a flower on its head. Legend has it that marketing experts from the “Ferrero” company during the 1970s were looking for a way to introduce “Nutella,” the world’s most famous spread, to the […]
Rubber Sandals – Queens of the beach
They were a must-have beach accessory, everyone had them, and the most popular ones were the transparent ones. Jugoplastika was a Yugoslav giant employing 13,000 workers, producing over 3,200 different products, and generating an annual revenue of $350 million. It was hard to imagine a Yugoslav household without some Jugoplastika products, from toys, bags, sneakers, […]
Kraš Express – chocolate drink from the planet Kanca-Manca
The chocolate drink that generations grew up with was famously promoted with a jingle that many still remember today: “From the planet Kanca-Manca, Express arrived with three strangers. They are the little Ex and Pres and the clever robot Tres.” Even more well-known was the jingle: “Kraš Express quickly prepares for us, an essential, healthy […]
Green lipstick – “I put it on in ’87 and it’s still there.”
The green lipstick that dyes the lips red, in gold packaging, imported from Turkey in Yugoslavia, gained enormous popularity in the mid-80s of the last century. Magic lipstick, as it was called, was among the best-selling products at the time. Almost every Yugoslav woman had it in her bag, and its persistence is still recounted […]