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A Yugoslav music magazine that was published intermittently for 20 years, from 1966 to 1986. It was the first and arguably the most significant magazine in the SFRY (Socialist Federal Republic of Yugoslavia) dedicated to rock music and related topics, and also the first Eastern European rock and roll magazine.
A particularly popular section was “Bez dlake na jeziku” (Without Hairs on the Tongue), where readers often expressed support or more frequently disagreement with the critical views of Jukebox’s authors through intentional exaggeration, sarcasm, and bitter humor. Here are a few examples of such reactions:
“I’m sitting here imagining you in the Jukebox editorial office. I picture the characters. Old, faded, graying and balding. Inactive. Drinking coffee. Joking about the letters you receive. Gossiping. Cursing. You guys are idiots. Or worse: you’re idiots. You have no clue about life, let alone music. You have a primary school education, and some of you don’t even have that (I won’t name names). Am I right?” (Saša Pavičević, Novi Sad)
“…I’ll tell you plainly without beating around the bush: you’ve become just ordinary wimps. Be human for once and gather enough courage to publish a letter that doesn’t praise you. (…) I love the New Wave, but I admit it doesn’t deserve 50 percent of the magazine. You’ve elevated it to the heavens, and its dirtiest representatives crap on Jukebox from above.” (Staniša Nikolić, Vladičin Han)
“Kremer, if you have balls, come to Kragujevac.” (Lola, Smak)
“Igor M., serving military service in Ljubljana! I lost your address with the first letter, so please send it again; I would like to prove to you that I’m not really an idiot. Thanks for the photo.” (Danijela, Koper)
“How to justify the appearance of many bands that lived for their first single but ended their existence under the press of Luković’s egoism and often sadism. But in contrast, Šarlo Akrobata, Električni Orgazam, Idoli, Haustor were elevated to the heavens…” (Readers from Skopje)